Privacy Policy

Miele about privacy

Effective Date of this Privacy Policy: 30 July 2018

This Privacy Policy explains how Miele Hong Kong Limited (“Miele”) handles the personal information that you provide to us by various means including but not limited to the following:

  1. via the Web Sites or App owned and controlled by Miele which link to this Privacy Policy (together referred to as "Miele Web Site(s);
  2. member, warranty registration forms (whether completed via Miele Web Site or physical channels);
  3. event or activities enrolment forms (whether completed via Miele Web Site or physical channels);
  4. order forms (whether completed via Miele Web Site or physical channels);
  5. enquiry forms (whether completed via Miele Web Site or physical channels);
  6. forms for repair and maintenance services, contests, surveys, or special offers (whether completed via Miele Web Site or physical channels)

Unless otherwise specifically noted, this Privacy Policy does not apply to: (i) Any web sites that do not link or connect to this Privacy Policy; or (ii) third-party web sites to which Miele Web Sites may link-up with but have no control of them.


Your use of Miele Web Sites is subject to this Privacy Policy and the Online Terms and Condition. Please read this Privacy Policy before using Miele Web Sites or submitting any personal information to us through any channels.

What is "personal information" as used in this Privacy Policy?

"Personal information" means information that identifies you or could be used to identify you. Examples of personal information include your name, your e-mail address and your telephone number, gender, age, date of birth, and shopping preferences.


How does Miele collect information?

Miele collects information in two ways:

  • Personal Information You Submit:

Miele collects personal information that you enter into data fields on Miele Web Sites or through real physical channels. For example, you may submit your name, postal address, e-mail address, and/or other information in order to receive information about various subjects, register for Miele programs, contact Miele customer service, or respond to Miele surveys. To protect your privacy, you should not provide Miele with any information that is not specifically requested.

  • Passive Collection of Unidentifiable Information:

Miele Web Sites may collect information about your visits to Miele Web Sites without you actively submitting such information. Unidentifiable information may be collected using various technologies, such as cookies, and web beacons. Cookies are small text files that are transferred to your computer’s hard disk by a website. Web beacons (also referred to as GIF files, pixels or Internet tags) help Miele recognize a unique cookie on your browser. Your Internet browser automatically transmits to Miele Web Sites some of this unidentifiable information, such as the URL of the web site you just visited and the browser version your computer is operating. Passive information collection technologies can make your use of Miele Web Sites easier by allowing Miele to provide better service, customize Miele Web Sites based on consumer preferences, compile statistics, analyze trends, and otherwise administer and improve Miele Web Sites. Certain features of Miele Web Sites may not work without use of passive information collection technologies. Information collected by these technologies cannot be used to identify you without additional identifiable information and Miele will not connect additional identifiable information with information collected through the use of such tracking technologies. With respect to limiting or disabling tracking technology please see below “What choices do I have about how Miele collects and uses personal information about me?”.

In what circumstances and for what purposes might Miele collect and use personal information?

Miele will use your provided personal information to respond to your questions, to process your applications as a registered customer, to provide you with products and services which you have requested, to process your orders purchased at our real physical channels and web sites, to carry out prize draws, games or competitions you have entered, to provide you with efficient customer service and to prevent or detect of crime. Miele may use certain identifying technologies to allow that Miele Web Site to "remember" your personal preferences (based on the personal information that you entered, such as sections of that Miele Web Site that you visit frequently and, if you choose, your user ID). We may use your personal information for other business purposes, such as to offer you the opportunity to receive notices regarding Miele’s products or services, to invite you to participate in surveys about our products, or to notify you about special promotions if you provided us with your prior opt-in for such purposes:


Does Miele consolidate personal information?

Miele may consolidate the personal information of customers who use Miele Web Sites. In addition, we may consolidate information in a non-identifiable form (aggregate/anonymous data) to help us better design Miele Web Sites and Miele products, to enhance our research activities, and to facilitate other business functions.

What choices do I have about how Miele collects and uses personal information about me?

You may always limit the amount and type of personal information that Miele receives about you by choosing not to provide any personal information into forms or data fields on Miele Web Sites or physical channels . Some of our online services can only be provided to you if you provide us with appropriate personal information. Other parts of Miele Web Sites or forms may ask whether you wish to opt into our contact lists for offers, promotions and additional services that may be of interest to you. You may also be provided with preference questions or preference boxes allowing you to indicate that you do not want Miele Web Sites to use tracking technologies, such as cookies, to "remember" your personal information, such as user IDs or mailing addresses, on return visits. However, Miele Web Sites that use tracking technologies to collect unidentifiable information do not generally provide you with the ability to opt out of the tracking technologies. Some Internet browsers allow you to limit or disable the use of tracking technologies that collect unidentifiable information.

Who will have access to personal information about me?

Personal information can be accessed by a restricted number of authorized Miele employees, by certain designated companies with which Miele may conduct joint programs, and by authorized third parties with whom Miele contracts to carry out business activities for Miele. We always conduct training for our employees about the importance of privacy and how to handle and manage customer data appropriately and securely. Also, it is Miele’s practice to seek your consent where required by applicable law if you are registering for a program which is conducted in conjunction with another company that may require access to your personal information. In addition, Miele’s practice is to require its contractors to keep your personal information confidential and to use your personal information only to perform functions for Miele.

Does Miele share personal information with third parties?

Except as otherwise stated in this Section, Miele will not transfer your personal information to third parties unless you have been provided with an opportunity to opt into this disclosure. Miele may disclose your personal information without your opt-in to third party service providers which assist us with our business activities. It is Miele’s practice to require such third party service providers to keep your personal information confidential and to use your personal information only to perform functions for Miele and in accordance with Miele’s instructions. Miele further reserves the right to disclose your personal information to respond to authorized information requests from government authorities or when otherwise required by law. In the event Miele sells one of its product lines or divisions, Miele will only transfer your personal information to the buyer subject to your consent where required by applicable law so that the buyer can continue to provide you with information and services.

How does Miele secure personal information?

It is Miele’s practice to secure each Miele Web Site that collects personal information; however, the confidentiality of personal information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the Internet. Miele cannot guarantee that unauthorized third parties will not gain access to your personal information; therefore, when submitting personal information to Miele Web Sites, you must weigh both the benefits and the risks. In addition, Miele Web Sites covered by this Privacy Policy will display a warning whenever you link to a web site that is not controlled by Miele; you should check the privacy policies of such third-party web sites before submitting personal information.

How may I correct personal information or delete it from current customer records?

With your support Miele will keep personal information accurate and up-to-date. You may request to remove, amend or correct your personal information. Please notify us of your wishes by contacting us in one of the ways specified below.

How long will Miele store personal information?

In general, Miele will only store your personal information for as long as it is needed to fulfill the purposes for which it was collected, subject to applicable data retention periods imposed upon Miele by applicable laws.

How can I contact Miele?

If you have questions about the scope, use, amendment, or deletion of personal information that you have provided to us, or if you would like to opt out of future communications from an Miele business or a particular Miele program, please contact us by clicking on the "Contact Us" link on the Miele Web Site you are visiting.

In all communications to Miele, please include the e-mail address used for registration (if applicable), the Miele Web Site address on which you provided any personal information about which you have questions or concerns, and a detailed explanation of your request. If you would like to delete, amend or correct your personal information and are contacting us by e-mail, please put "Deletion Request" or "Amendment/Correction Request", as applicable, in the subject line of the e-mail. We will do our best to respond to all reasonable requests in a timely manner.

How will I know whether Miele has updated this Privacy Policy?

If Miele changes its privacy practices, an updated version of this Privacy Policy will reflect those changes and we will notify you of such changes by updating the effective date at the top of this Privacy Policy. Without prejudice to your rights under applicable law, Miele reserves the right to amend this Privacy Policy from time to time to reflect technological advancements, legal and regulatory changes and good business practices.

Privacy Policy on Google ReCAPTCHA service

We use Google ReCAPTCHA service provided by Google Inc. to ensure adequate data protection when users submit electronic forms (e.g. signing up for a newsletter). The purpose of using Google ReCAPTCHA service is to ensure that the submission is made by a real person, not unintentionally or by automated machine processing.  Google ReCAPTCHA service will implement a variety of security measures by assessing your IP address and other data and such information will pass it to Google Inc. for their handling. As such, Data Protection Policies from Google Inc. apply herein. (For further information about Data Protection Policy of Google Inc., please go to

By using Google ReCAPTCHA service in our website, you confirm that you read and understand the above Statement, and you declare that you act voluntarily and consent to pass the data used/generated to be accessible by us and Google Inc.